About

The Daggerwing Group, operating in New York and Toronto, is an applied marketing consultancy within Omnicom Group (NYSE-OMC). Since 1999, Daggerwing has helped senior executives from many leading global brands make decisions, set priorities and take action to significantly change, improve or fix how the total enterprise engages with its customers.

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What Does Daggerwing Believe?

Daggerwing believes the achievement of corporate goals for any company is directly linked to the behavior of its customers. When more customers take more desired action, the result is typically more revenue, more market share and more brand value.

What impacts customer behavior? Every direct and indirect interaction a customer has with a company and its brand from initial awareness, to purchase and beyond. This extends beyond the influence of traditional customer-centric departments such as brand management, marketing, advertising and sales promotion. In fact, engagement with customers is influenced by all kinds of functions and departments in a client's organization including product development, finance, and operations. Yet few companies have a way of looking at the total picture of their engagement with customers to figure out where there may be gaps that are undermining corporate results.

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What Does Daggerwing Do?

Daggerwing helps clients improve business results, or solve urgent, visible business problems, by working with the CEO, CMO and other executive leaders to align the internal strategies of multiple divisions/functions. The result: Customer needs are met in a more impactful and holistic "you can see the difference" way.

By understanding corporate goals, cultures and customers of client firms, Daggerwing rapidly identifies key gaps in holistic customer engagement that weaken business performance. Facilitation of executive management decision-making and prioritization follows, addressing the biggest problems while also capitalizing on the biggest opportunities.

What Makes Daggerwing Unique?

Customer Focus: Unlike many large management consulting firms with breadth in many areas, Daggerwing’s focus is very specific - understanding how to engage customers in a way that optimally impacts their behavior in relation to corporate goals.

Customized Approach: Daggerwing avoids the rigidity of entrenched methodologies and aligns its process with the way that is best for a client’s current resources, capabilities, processes and culture.

Rapid Results Orientation: Customers and shareholders don’t put their expectations on hold while awaiting laborious analysis. The Daggerwing process is thorough but always focused on getting to a plan fast, and making sure that plan shows visible results quickly.

Deep Agency Understanding: Daggerwing’s people have extensive hands on brand, marketing and advertising experience, which helps Daggerwing work with client's agency partners on effective ways to better engage customers.