What Does Daggerwing Believe?
Daggerwing believes the achievement of corporate goals for any company is directly linked to the behavior of its customers. When more customers take more desired action, the result is typically more revenue, more market share and more brand value.
What impacts customer behavior? Every direct and indirect interaction a customer has with a company and its brand from initial awareness, to purchase and beyond. This extends beyond the influence of traditional customer-centric departments such as brand management, marketing, advertising and sales promotion. In fact, engagement with customers is influenced by all kinds of functions and departments in a client's organization including product development, finance, and operations. Yet few companies have a way of looking at the total picture of their engagement with customers to figure out where there may be gaps that are undermining corporate results.