Daggerwing Group Inc. manages a growing range of consulting, agency and specialized services. The unifying driver for all of its lines of business is a focus on helping clients improve business results by changing customer behavior.
A MEMBER OF OMNICOM GROUP INC.
These are just some of the clients that have benefited from Daggerwing Group Inc.’s divisions and specialized services.
that helps senior executives change, improve or fix how the total company engages with its customers. Assisting clients in diverse categories, Daggerwing Applied has gained a reputation for its practical, fast and hands-on approach to helping business leaders define strategies, set priorities and implement complex integrated plans.
relentlessly focused on activating patients in order to improve brand performance and health outcomes. The agency has helped clients in pharma, advocacy, hospital systems, device and payer categories, to create and launch brands, drive multi-channel acquisitions and implement innovative, evidence-based programs, helping patients take more responsibility for adhering to treatment and improving their health.
that applies experienced, specialized knowledge of marketing for pharma, hospital and other healthcare sectors in order to deliver speed, savings and standardization without risks to compliance and quality. Daggerwing Adapt takes the original approved campaign creative developed by a client's lead creative agency and provides low-complexity adaptation, localization for markets around the globe, and end-to-end asset management.
Daggerwing Group Inc. has two specialized services that can be leveraged as stand-alone providers or integrated across other work with its consulting and marketing divisions.
A consulting resource, developing customized approaches to sourcing, aggregating and analyzing customer, marketing, industry and financial data.
Helping clients generate and harness data-driven insights that point to more efficiency, more effective customer engagement and more financial gain.
A consulting and marketing resource, helping brands generate entertainment value in ways that increase brand consideration and affinity.
Helping client brands reach new levels of customer engagement through creation and distribution of content.
While Daggerwing Group Inc.’s divisions and services span many industries, a key focus for the operating group is healthcare. The divisions and service lines have been carefully created to work as an integrated team for healthcare clients:
Ewan Main is the CEO and co-founder of Daggerwing Group Inc. (a member of Omnicom Group), a firm that manages a growing range of consulting, agency, and specialized marketing services.
Building on a career history in global executive management roles, entrepreneurship and agency leadership, Ewan developed a unique perspective on the challenges executives face in developing one coordinated corporate approach to impact customer behaviors in the manner required to meet business results. Ewan recognized that traditional consulting firms lacked the orientation and customer management experience to provide actionable solutions to fixing, creating or improving the ways a total company engages its customers. This led to the creation of Daggerwing Group’s first division – applied consulting. Ewan has provided strategic applied leadership to senior executives in firms including GE, ExxonMobil, Hewlett-Packard, Citibank, Philips, AT&T, Samsung and Mercedes-Benz.
Ewan has continued to grow Daggerwing Group by creating divisions and services that deliver against unmet market needs, helping companies succeed through improved customer behavior management. This includes the creation of Daggerwing Health, a full-service healthcare marketing agency dedicated to improving health outcomes for patients for clients in pharma, advocacy, hospital systems, device and payer categories. It also includes the recent launch of Daggerwing Studio, a unique full-service, high capacity, near-shore design and production capability that offers substantial cost savings and customized, integrated ways of working with clients and lead agencies.
Other service lines Daggerwing Group Inc. has launched under Ewan’s leadership include Daggerwing Data, to help clients develop better ways of determining what data they need and how to apply it, and Daggerwing Content, to help brands cultivate entertainment value using approaches that increase consumer consideration and affinity.
Ewan holds a Master of Business Administration degree and a Bachelor of Arts degree in clinical psychology.
Cheryl Ferguson is the President and co-founder of Daggerwing Group Inc. (a member of Omnicom Group), as well as the President of its full-service healthcare agency division, Daggerwing Health.
Cheryl’s career started in journalism, shifted to public relations and evolved to senior strategic and creative leadership within Omnicom agencies before co-founding Daggerwing Group Inc. as a strategic resource for C-Suite executives looking to make company-wide customer management a source of competitive advantage. In a consulting capacity, Cheryl’s leadership has benefited clients including GE, Hewlett-Packard, Citibank, Philips, AT&T, AARP, Alzheimer’s Association and Thompson Reuters.
Recognizing a marketplace need for more holistic, integrated consumer management in healthcare, Cheryl co-founded Daggerwing Health, a full-service healthcare marketing agency dedicated to improving patient health outcomes. Cheryl’s healthcare experience – spanning education, acquisition and adherence – includes work in respiratory, cardiovascular, women’s health, men’s health and diabetes categories.
Cheryl holds an Honors Bachelor of Journalism degree and has taught post-graduate courses in media and public relations.
D’Arcy King, PhD is the Chief Strategy Officer of Daggerwing Group Inc. (a member of Omnicom Group) for Health, focusing on ways to uniquely integrate Daggerwing Group’s applied consulting, agency and specialized marketing services to address the changing patient-centric business needs of pharma and healthcare organizations.
D’Arcy is also the EVP and Chief Strategy Officer for Daggerwing Health, a full service consumer healthcare agency. She leverages over 20 years of experience in behavioral science and healthcare/pharma marketing to deliver evidence-based strategies that motivate patients, healthcare providers, caregivers and payers toward better patient health outcomes.
D’Arcy has worked across a broad range of therapeutic areas including diabetes, cardiovascular, respiratory, immunology, oncology, obesity and women’s health. She has also taught and written articles on self-efficacy and adherence behaviors among patient populations with chronic conditions and has led research at the Beth Israel Medical Center and Mount Sinai Diabetes Center.
D’Arcy holds a Doctorate in Cognitive, Social and Developmental Psychology and a Bachelor of Arts degree.
Matt Sinacori is the Chief Operating Officer of Daggerwing Group Inc. (a member of Omnicom Group), bringing a breadth of client-side and agency experience in finance, business development, operations and marketing to the role.
Matt’s primary focus is to enable growth and cross-divisional integration of Daggerwing Group Inc.’s range of consulting, agency and specialized marketing services. His responsibilities include functional leadership of all operations and service delivery personnel within Daggerwing Group Inc.’s divisions and services in all geographies.
Before joining Daggerwing Group Inc., Matt was EVP of Client Service Delivery for a specialized digital/mobile agency. Matt’s clients included Cablevision, Lexus-Scion, NYSC, Johnson & Johnson, Toyota and Novartis. He has also worked in positions within operations, marketing and finance for Omnicom Group Inc., American Express, Credit Suisse and Ernst & Young.
Matt holds a Master of Business Administration degree, specializing in marketing and finance, and a Bachelor of Science degree in accounting.